Let’s say you’ve added listings to your shop, purchased space for an online directory, passed out business cards, and followed all other usual advertising routes. However, you’re still not happy with the traffic to your online shop. When looking to increase exposure for your Etsy shop, you may want to enlist the help of the blogging community. A few suggestions include:
Purchase Ad Space
Many bloggers sell ad space to “pay the bills” of their website. Some ads (including text links, web buttons, and banners) are paid monthly, while others can be purchased for a year at a discounted price.
It’s easy to slip through the cracks of online advertising. For starters, you only have a few seconds to truly capture the attention of a buyer. To make matters worse, you are competing with millions of other crafters scattered all over the world.
How do you develop a loyal base without burning a hole through your budget? One way is to offer free samples or goods to bloggers in return for an honest review of your product. They get to try out your goods for free and offer interesting material to their readers, while you enjoy exposure to potential clients. Many bloggers also take photos using or wearing your product, which leaves a valuable impression on consumers.
To make the most out of your reviews, seek active bloggers – the ones who post on a regular basis, engage with others on Twitter, and update their Facebook statuses. Don’t know where to start? There are plenty of online services that connect businesses with bloggers interested in promoting your products. A Google search can also point you in the right direction to find bloggers with growing readerships filled with potential buyers.
Host a Giveaway
What is one thing that catches a person’s attention and speaks to the senses of savvy shoppers? Free stuff! Increase your Etsy shop exposure by allowing a blog to host a giveaway featuring one of your products. From handmade candles to a necklace/earring set, the variety of blog giveaways marketing Etsy shops is endless. When working with a blogger, make sure one of the mandatory entries is to visit your shop and share an item that they like most. This will also give you an idea of the goods that truly appeal to the public.