Boost Your Small Business for the Holidays

Christmas is an important opportunity for small businesses to entice buyers into purchasing their goods. Many sellers treat this time of the year differently because they know Christmas shoppers are constantly looking for the best deals on unique gifts for loved ones. From advertising methods to the different kinds of items offered at a shop, crafters often respond to the seasonal change. To boost your small business during the holidays, you may want to consider some of the following suggestions:

1. Offer Holiday Themes

Capture the seasonal consumer by offering products centered on the holiday. If you make handmade jewelry, offer Christmas themed pieces or incorporate the seasonal colors or red and green into your earrings, necklaces and rings. Soap and candle makers should heavily market the scents of the holiday, including pine, cinnamon, sugar plum, sugar cookie, and peppermint. A hot gift item during the holidays is shopping for a baby’s first Christmas. Textile artisans may offer themed quilts, colorful blankets, or holiday onesies.

2. Special Holiday Discounts

Offering special discounts for the holidays will certainly encourage more buyers to make a purchase. Ideas for offering deals to consumers include:

  • Buy 1, get second one 50% off deals
  • Buy 1, Get 1 Free offers
  • Buy a product and get a discount on next purchase
  • Advertise a certain percentage taken off
  • Free shipping

3. Special Holiday Packaging

Depending on the size of your crafts and products, special packaging and wrapping for the holidays is appealing to customers. Consider offering fancy bows, gold glittery boxes, and creative gift tags or cards.

4. Send Out Holiday Cards

Sending out holiday cards to previous consumers puts your business in the forefront of their mind when it comes to shopping for gifts. Your thoughtful gesture may include a discount or special offer. Keeping your customers happy is a good way to build loyalty, and they will be more likely to return to your site to check out your latest creations. When sending a holiday postcard advertisement, make sure to showcase popular or new products you wish to highlight in the front design.

5. Send Out Holiday Newsletter

If you’d like to connect to your email subscribers or database of previous customers, send out a holiday-themed newsletter to their inboxes. Provide helpful information to your readers, such as Christmas recipes, Christmas events for local customers, and gift ideas that feature your products.