Using Twitter for Your Etsy Shop

Image Credit: jasonh1234 @deviantart

Social networking and marketing is a current trend that any business can take advantage of. One of the most popular and easiest approaches is to establish a Twitter account. With Twitter, you have 140 characters or less to tell the world about your handmade goods, as well as market specific pieces. It can certainly become an effective tool for drawing traffic to your Etsy shop.

What is Twitter?

Twitter is a social networking and micro-blogging service that allows you to communicate with people around the world. Your dialogue on Twitter is called a Tweet. Many people use Twitter for personal enjoyment, while others have learned to tap into a whole new market for their business. If you’re new to Twitter, you can better understand the service by checking out Twitter 101 – How Should I Get Started Using Twitter.

Etsy Crafters Can Use Twitter to…

  • Announce sales
  • Offer discount codes
  • Share new products
  • Advertise handmade goodies
  • Mingle with other crafters
  • Build a business persona
  • Find deals on supplies
  • Identify the latest trends

The Importance of Links

Links are very important in the world of Twitter. They direct interested parties to your Etsy shop or to a specific product that you’d like to highlight. Many links are extremely long and can take up a lot of space. Luckily, there are different programs that help you shorten your links so you can devote more characters to your Tweets.

Popular methods of shortening a link is by using services, such as Bit.ly and TinyURL, which takes your original link and shortens it to 26 characters. Sample Tweets include:

  • Purchase Magic Senses Oval Mango Papaya vegetable glycerin soap for only $5 –http://tinyurl.com/2cpvuqj
  • Photo Contest – Win 2 Bars Of Our Soap: Starting today we are having a PHOTO CONTEST! All our customers are invite… http://bit.ly/9wvOtg

Twitter Lists

Twitter also has a feature that allows users to create lists of people and businesses they like to follow. For example, one user may establish a list comprised of their favorite Etsy shop owners. Whenever one of these shop owners sends out a Tweet, the details appear in a list that subscribers have easy access to. It’s in your best interest to get added to another user’s lists to increase your exposure on Twitter.

What Can I Sell on Etsy?

You’ve probably heard that you can sell things on Etsy, but it’s important to note that this online marketplace is not just for the sale of any product or good. Etsy concentrates on the buying and selling of all things handmade. Etsy also works towards bridging the gap between buyers and independent creators/shop owners.

So, what exactly can you sell on Etsy? There are three basic categories your goods must fall under.

1. Handmade

Etsy is the perfect place for you to sell anything that you have made by hand. This allows you to make the most out of a natural talent – whether it’s knitting sweaters or croqueting baby blankets. People sell handmade jewelry, including pendants, bracelets, and rings. Clothing is another popular product sold on Etsy. From a rainbow of unique soaps to organic lotions, sellers also offer a wide range of homemade bath and beauty products.

Handmade goods also include food and other related products, such as homemade brownies, chocolates, lollipops, candy, and cakes. Take advantage of that secret family recipe and share your famous fruitcake. You may also sell mixes for baked goods, spices, and other cooking ingredients, including breads, cookies, scones, and hot chocolate mix.

Other handmade goods sold on Etsy include art, housewares, kitchen décor, furniture, and greeting cards. The possibilities are truly endless – as long as it is made by you.

2. Vintage

One of the rules to selling on Etsy is that you have to offer something handmade – not an item created by someone else. However, vintage items are an exception to this rule. Anything that is more than 20 years old can be sold on Etsy, including 1920s flapper dresses, platform shoes, and Art Deco brooches.

3. Supplies

You can start a business on Etsy simply selling the supplies that crafters need to create their masterpieces. If you have commercial and handmade crafting supplies to offer, Etsy is filled with crafters looking for the shiniest beads, jewelry-making materials, fabric, tools, and other creative knick-knacks. Sellers can choose to advertise items by the piece or offer bulk discounts.

No Illegal or Prohibited Items

You cannot sell illegal or prohibited items on Etsy, including alcohol, tobacco, live animals, pornography, firearms (and other weapons), drugs, recalled items, real estate, and motor vehicles. Sellers cannot offer items that promote or support hatred, racial, or religious intolerance. You cannot sell something that encourages others to participate in illegal activity.