Social networking and marketing is a current trend that any business can take advantage of. One of the most popular and easiest approaches is to establish a Twitter account. With Twitter, you have 140 characters or less to tell the world about your handmade goods, as well as market specific pieces. It can certainly become an effective tool for drawing traffic to your Etsy shop.
What is Twitter?
Twitter is a social networking and micro-blogging service that allows you to communicate with people around the world. Your dialogue on Twitter is called a Tweet. Many people use Twitter for personal enjoyment, while others have learned to tap into a whole new market for their business. If you’re new to Twitter, you can better understand the service by checking out Twitter 101 – How Should I Get Started Using Twitter.
Etsy Crafters Can Use Twitter to…
- Announce sales
- Offer discount codes
- Share new products
- Advertise handmade goodies
- Mingle with other crafters
- Build a business persona
- Find deals on supplies
- Identify the latest trends
The Importance of Links
Links are very important in the world of Twitter. They direct interested parties to your Etsy shop or to a specific product that you’d like to highlight. Many links are extremely long and can take up a lot of space. Luckily, there are different programs that help you shorten your links so you can devote more characters to your Tweets.
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Twitter also has a feature that allows users to create lists of people and businesses they like to follow. For example, one user may establish a list comprised of their favorite Etsy shop owners. Whenever one of these shop owners sends out a Tweet, the details appear in a list that subscribers have easy access to. It’s in your best interest to get added to another user’s lists to increase your exposure on Twitter.