Today, we are delighted to introduce you to Christine Lorenzo, the talented artisan behind SariBlue®!
What’s the story behind your company?
SariBlue® began in 2011. I spent my corporate career working in international high tech as an executive in Human Resources and Operations. I traveled a lot! I always loved to travel and meet new people, learning in depth about new cultures. I spent a lot of time in Turkey and simply feel in love with the culture and the people. As it turns out, I also meet my fiancée during this time. So, after a long tumultuous time in my career and life, I needed a really big change and somehow doing something involving design, history, and being creative made perfect sense. My fascination with the evil eye literally was calling to me and I started to play around with materials and worked towards the collection that I have today. It has been a wonderful, fast experience so far and I feel lucky every day I get to do something that is creative and allows me to work for myself while meeting others that do the same.
What inspires you?
I am sure this will sound totally cliché but EVERYTHING is inspiring. I get inspired by great stories, history, amazing art, music, clothes, film, my girls. I was in a fabric store the other day with my sister and the color and textures were just amazing, once home I went right into the shop and started working on a few new designs. I think the key to inspiration is having your eyes open.
What is your favorite product to make?
A few come to mind that I love to make. The Hook and Eye Bracelet, is something I wear every day, it is just so super cool to wear so when I make it I know whoever gets it will truly enjoy it.
My all-time favorite piece to create is our Baby Belly Bell™. This unique piece brings together two different cultures with a Latin American Bola Chime and a Mediterranean handmade glass evil eye bead. The Bola Chime is used in many cultures by pregnant woman to help soothe the soon to be born baby. Of course the centerpiece to the entire SariBlue® collection is our Turkish evil eye bead known as a talisman of protection and good luck. So the combination is an extraordinary piece of jewelry for a mom to be to wear during pregnancy. I love making this original design every time because I know the special meaning it will bring the woman who wears it. It really makes me so happy.
How would you describe your style in 3 words?
Gypsy-Boho/ Rocker /Chic
In your opinion, what’s the best part of being an entrepreneur?
I think as an entrepreneur making choices is amazing, you need to be able to pick a path with confidence, really stick to it while at the same time know when it is ok to tweak it. No one else is responsible for the choice or the outcome; it is the best and scariest part.
If you were to start all over again, what would you do differently?
I would definitely have more business structure in place before jumping into a new business. I had years of business experience in high tech which prepared me in many ways for a variety of ins and outs on what has come my way. But starting things with more structure would have resulted in less backtracking and distraction, more time focused on what matters.
What’s next? Any plans for the future?
The focus for the remainder of this year will be to continue to build our wholesale market. I really enjoy the relationship with boutique and shop owners and of course the awesome customers that continue to be so support of the SariBlue® shops online.
Name: Christine Lorenzo
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